We collect personal information both directly for our own operations and on behalf of merchants using our platform. Information we collect includes:

• Personal Identifiers: Such as your name, email address, phone number, and business-related information.

• Merchant Customer Data: When merchants use UMe Tea’s platform, we may process information about their customers on their behalf, including names, contact details, order history, and payment information.

• Device and Technical Information: Such as IP addresses, browser types, device identifiers, and operating systems.

• Usage Data: Information related to how you interact with our Services, including log files and cookies.

• Transaction Information: Billing details and transaction histories for purchases made through our Services.

• Geolocation Data: Where applicable, for location-based service features.

We use the personal information we collect to:

• Deliver, operate, and maintain our Services.

• Collect and process merchant customer data at the direction of merchants.

• Process payments and manage transactions.

• Communicate with merchants and customers regarding the Services.

• Analyze usage patterns to enhance and improve our Services.

• Ensure security, prevent fraud, and comply with legal and regulatory obligations.

We may share your information with:

• Service Providers: Third-party vendors who help us deliver and support our Services (such as payment processors, hosting services, and customer support tools).

• Merchants: When a merchant uses UMe Tea’s Services, customer data processed on their behalf may be shared with them according to their instructions.

• Business Transfers: In connection with a merger, sale, or acquisition, your information may be transferred as part of that transaction.

• Legal Requirements: To comply with laws, regulations, or lawful requests from government authorities.

We implement reasonable technical and organizational measures designed to protect your personal information against unauthorized access, loss, misuse, or disclosure. However, no system can guarantee complete security.

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Merchant customer data is retained in accordance with our agreements with merchants or as legally required.

When merchants use UMe Tea’s platform, we act as a service provider (or “processor”) handling customer data at their instruction. Merchants are responsible for their own privacy practices. If you are a customer of a merchant, please refer to that merchant’s own privacy policy for information about how your data is handled.

Depending on your location, you may have rights regarding your personal data, including the right to:

• Access the personal data we hold about you.

• Request corrections or deletions of your data.

• Restrict or object to certain types of data processing.

• Opt out of receiving marketing communications.

• Request a portable copy of your data.

Please contact us using the information in Section 13 to exercise any of these rights.

We use cookies and similar technologies to operate and improve our Services, analyze site usage, and personalize your experience. You can control cookie settings through your browser preferences.

Our Services may contain links to third-party websites or services that are not controlled by UMe Tea. We are not responsible for the privacy practices or content of those third parties.

Our Services are intended for users aged 13 and older. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have collected data from a child, we will take steps to delete it.

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website or contacting you directly where appropriate.

California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Categories of Information Collected: We collect identifiers, commercial transaction data, internet or other electronic network activity, geolocation data, and inferences drawn from these categories.

• Right to Know and Delete: You have the right to request details about the personal information we have collected about you in the past 12 months and request deletion, subject to certain exceptions.

• Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

• Opt-Out of Sale: UMe Tea does not sell personal information. Should this practice change, we will update this policy and provide appropriate opt-out mechanisms.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: info@umeteaca.com